One of the platforms biggest longtime partners, Target has been using Pinterest as a key component of its marketing strategy for several years. Back-to-school campaigns are nothing new, and the brand challenged Pinterest's Creative Strategy team to try something news.

Via the Pin Collective, we developed the 'Motherboard' aka a first-of-its-kind content hub (board) filled with inspiring, yet actionable ideas from five real moms, containing everything a mom needs to help send her kid off to college in style.

This campaign was the biggest custom Pinterest production for Target to-date and was a unique collaborative effort between Pinterest, Target's creative team & members of the Pin Collective.

Role: Concept development, sourcing the (unique) talent, partnering alongside talent to develop insights-informed ideas & art direction/platform expertise on set with Target team.