BRAND-BUILDER | SOCIAL MEDIA EXPERT | CREATIVE STRATEGIST
💡🎨💻🤓🇺🇸✈️🇲🇽
FUN FACTS: I grew up playing in the forests of Oregon, lived in foggy San Francisco, dabbled in LA life, survived the NYC grind and found myself up for a new challenge; Mexico City. I love running 1/2 marathons. I try to travel to two new countries per year. I am passionate about interior design. I’m left-handed, redheaded, and an ENFP.
BRAND BUILDER: I've devoted my career to building brands in the digital era, and I genuinely believe an advertiser’s success lies in the hands of the consumer, culture and contextual relevance. I’ve worked on the agency side (BBDO, TBWA/Chiat Day), brand side (Banana Republic) & platform side (Pinterest, Instagram), helping brands across nearly every industry, including Apple, Louis Vuitton, Old Spice, Target, Anheuser Busch, Gallo Wines, Chase Bank, & Clorox.
TECH & SOCIAL EXPERT: From being a part of the team that unveiled the iPad to the world, launching the first film on Facebook, to building/implementing a global social media strategy for Banana Republic, to guiding advertisers on how to reach successful business outcomes with Pinterest and Instagram—I’ve been around the tech/social space since early days (read: Instagram wasn’t born yet, Facebook still had apps on its “pages” & Pinterest was invite-only). I thrive in environments that require me to be nimble, fast-moving & steer the ship in uncharted territory.
CREATIVE STRATEGIST: I thrive in environments that allow me to be at the intersection of creative & strategy; I write copy, run point on art direction, play with technology & concept like a madwoman. I also know how to connect ideas to real business outcomes, build sound strategies from insights & analyze data to extract learnings. What’s my superpower? I’m a relentless creative problem-solver who leads with her intuition, but understands the value of qualitative input & quantitative analysis.