November 2016 - July 2017

Pre-Pinterest, I built a ton of custom, channel-specific campaigns with tiny budgets and was fluent in influencer. So four months into my gig as a Creative Strategist, I jumped at the offer to build Pinterest's first custom content production arm, dubbed Pin Collective.

Between the press announcement in October and May, the Pin Collective churned out bespoke Pinterest campaigns for Glad, L’Oreal, Target, Dunkin Donuts, HP, Old Spice (W+K) and more via a growing network of 40+ creators including freelance creatives, influencers, production shops & publishers.

Role: I wore many hats getting Pin Collective off the ground as a one man show, including Creative Director/collaborator (depending on the talent), Producer, Copywriter & Strategist. More work examples can be found here.