Glad Press'n Seal is a well-known household staple amongst 40-65 year olds, though with the Millennial audience, there was limited product awareness, and an opportunity to educate on how Glad Press'n Seal could fit into daily Millennial life.

Via the Pin Collective, Glad enlisted creators Matt Crump & Lucy Litman to develop a bright, playful campaign dubbed "Save Our Snacks" to show how Glad can be used to keep Millennial pinners' food fresh, taking snacks from sad to happy.

Role: sourced talent recommendations, collaborated closely with creators to develop campaign concepts and acted as liaison between Partner & talent.